Career Self-Management and Self-Marketing
Take control of your career growth and professional brand. The Career Self-Management and Self-Marketing microcredential helps you identify, build, and clearly communicate the skills employers are looking for—now and in the future.
Our team can help you prepare for the next step in your career.
Career Self-Management and Self-Marketing
Designed for today’s evolving job market, this microcredential gives you practical tools to plan your career, manage your skill development, and market yourself effectively in competitive professional environments.
Next term starts
Fall 2026 - September 8, 2026
Ready to Apply?
The deadline for the Fall 2026 term is August 7. How to Apply
This microcredential prepares you to compete strategically in the job market by helping you:
- Understand what skills employers value and how to assess your own readiness
- Build a structured plan for ongoing professional and career development
- Confidently present your skills, experience, and accomplishments
- Adapt to changing career demands across industries and roles
For comprehensive information about our courses, please visit our course catalog.
What you’ll learn
By completing this microcredential, you will be able to:
- Students will be able to think strategically on how to develop, implement, monitor, and sustain an effective course of action to succeed in a competitive job market environment.
- Students will be able to use business strategy methods to scan a competitive job market, identify and analyze necessary competencies and skills, and estimate the required level of skill acquisition to succeed in a competitive selection process for the position(s) of your interest.
- Students will be able to apply performance management tools to develop required skills and to objectively evaluate and monitor your level of skill acquisition.
- Students will be able to use strategic marketing techniques for collecting, organizing, peer-reviewing, and demonstrating evidence of your mastery of skills for successful job search/promotion.
- Students will be able to effectively utilize information technology for managing your skills portfolio, maintaining career development workflow, and conducting self-administered, skill-building training interventions.
- Students will be able to apply learning theories, such as self-directed learning, active regulation, goal setting, situated and transformational learning, for effective career self-management, skill-building, and career growth.
Skills you’ll gain
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Career planning and self-management
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Personal branding and self-marketing
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Skills assessment and performance evaluation
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Strategic thinking and goal setting
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Professional communication
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Technology-supported career development
Courses
This microcredential consists of one required course:
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MRKT 4050 – Career Self-Management and Self-Marketing (4 credits)
All coursework is offered online.
Who should enroll?
This microcredential is ideal for learners who want to take a proactive, strategic approach to managing their careers—particularly those interested in business, management, and professional development.
How to get started
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Current SUNY Empire students:
Register for the course through MySUNYEmpire.
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New or non-degree students:
Enroll through undergraduate non-degree study to begin.
Interested? Take the Next Steps
Get Ready to Complete Your Microcredential
It’s our job to make sure you get the best experience you can so you can reach your goals. Our advisors make sure you have all the info you need to make the right decisions for you.
Request Info
Apply for your Career Self-Management and Self-Marketing Microcredential
Double check you have all of your admissions requirements, and send in your application to be ready for our next start date!
Next start term
Fall 2026
Deadline to apply
August 7th
Start Your Microcredential
as soon as September 8th, 2026.
Interested in Career Self-Management and Self-Marketing?