M.S.
Master's of Science

Marketing Analytics

The Master of Science in Marketing Analytics is a 30-credit, fully online program that equips you with the tools to turn complex data into strategic marketing decisions.

You’ll explore consumer insights, campaign performance, and marketing trends using technologies like machine learning and artificial intelligence. Whether you're growing your career in digital marketing or transitioning into a data-driven role, this program builds advanced skills in marketing analytics, research, and global strategy. A hands-on capstone lets you apply what you learn through a real-world project. 

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Program Overview
Career Outcomes
Next Steps

Our team can help you prepare for the next step in your career.

Master of Science in Marketing Analytics

M.S.
Earn your master’s in marketing analytics online and become a strategic marketing leader. You’ll gain the expertise to analyze big data and drive high-impact decisions across industries. 

Format

100% Online

How it Works

Tuition

$471 / credit

Tuition & Fees

Credits

30

Course Catalog

Next term starts

Fall 2025

    • INFT 6015 

      Database Design and Management 

       

    • APAN 6015

      Data Models and Structured Analysis 

       

    • APAN 6010

      Computer Aided Multivariate Analysis  

       

    • APAN 6020 

      Data Mining & Machine Learning for AI  

       

    • MGMT 6095 

      E-Commerce Marketing Strategies 

       

    • MGMT 6185

      Quantitative Methods for Decision Making 

       

    • MGMT 6155 

      Strategies for Marketing Research 

       

    • MGMT 7005 

      Global Marketing Strategies 

       

    • MGMT 7030 

      Marketing Analytics & Brand Management 

       

    • MKAN 7010

      Marketing Analytics Capstone 

       

Ready to Apply?

The deadline for the Fall 2025 term is August 1. How to Apply

What you’ll learn through this program: 

What you’ll learn through this program:

  • Apply machine learning in marketing
  • Use AI for campaign insights
  • Visualize data for strategic decisions
  • Bridge communication between teams

Put Data to Work in Your Marketing Career

Leverage marketing data to inform strategy, optimize performance, and improve outcomes in roles such as: 

  • Marketing Analyst 
  • Digital Campaign Manager 
  • Consumer Insights Strategist 
  • Brand Analytics Manager 
  • Data-Driven Marketing Consultant 
Career Services
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Interested? Start Here

1

Advance Your Career with Marketing Analytics

We’re here to help you reach your goals from day one. Our faculty and advisors will support you as you build expertise in data analytics, marketing strategy, and research. With our flexible online format, you can move forward at your pace while gaining the skills to lead with confidence in today’s data-driven marketing landscape. 

 

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2

Apply for the M.S. in Marketing Analytics 

Make sure you have all the admissions requirements and complete your application to be ready for our next term! 

How To Apply

Next start term

Fall 2025

Deadline to apply

August 1

Start Your Degree

as soon as September 2, 2025.

Interested in the M.S. in Marketing Analytics?

Learn more and get started.

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