CERT
Certificate

Marketing Analytics & Brand Management

Take your marketing skills to the next level with SUNY Empire’s online Graduate Certificate in Marketing Analytics and Brand Management.

Designed for professionals in marketing, business, or brand strategy, this 12-credit program helps you build in-demand expertise in data-driven decision making, marketing research, and global strategy. You’ll learn how to analyze big data, manage web-based platforms, and make strategic marketing decisions in a rapidly evolving digital world. Whether you're looking to upskill or expand your professional impact, this flexible online program prepares you to lead with confidence. 

Our team can help you prepare for the next step in your career.

Graduate Certificate in Marketing Analytics and Brand Management 

CERT
Earn your Graduate Certificate in Marketing Analytics and Brand Management online and build the skills to lead in today’s data-driven marketing landscape. This flexible program covers brand strategy, marketing research, analytics, and digital tools, helping you strengthen your ability to make informed decisions, optimize campaigns, and drive business growth across industries. 

Format

100% Online

How it Works

Tuition

$635 / credit

Tuition & Fees

Credits

12

Course Catalog

Next term starts

Fall 2025

  • Course List:  

    • The first three courses may be taken in any order. It is suggested that the capstone course, Marketing Analytics and Brand Management, be the last course taken in the sequence. 

    • MGMT 6185 

      Quantitative Methods for Decision Making 

       

    • MGMT 6155 

      Strategies for Marketing Research 

       

    • MGMT 6035 

      Global E-Commerce Strategies 

       

    • MGMT 7030 

      Marketing Analytics & Brand Management 

       

Ready to Apply?

The deadline for the Fall 2025 term is August 1. How to Apply

Build the Skills to Lead Modern Marketing

What you'll learn in this certificate program:

  • Use data to drive marketing decisions
  • Apply strategic decision-making frameworks 
  • Design web-based business and brand tools
  • Integrate analytics into global marketing strategy

Advance Your Career in Data-Driven Marketing 

This graduate certificate helps prepare you for leadership roles in analytics, research, and marketing strategy. Possible careers include: 

  • Marketing Analyst 
  • Brand Manager 
  • Digital Marketing Strategist 
  • Marketing Research Manager 
  • E-Commerce Strategy Lead 
Career Services
student smiles while sitting on couch
Going back (to school) helped me speak a common language with my team and learn the underlying reasons about how plans came about, who created it, and how to teach other people how to implement it. I got the finite details to be able to communicate those things to other people.
Rhon
Current Student | MBA in Business Administration 

Interested? Start Here

1

Lead With Confidence in Modern Marketing

We're here to support you every step of the way as you pursue your Graduate Certificate in Marketing Analytics and Brand Management. Our dedicated advisors will help you stay on track, grow your expertise in data-driven marketing and strategy, and prepare you to lead brand initiatives, analyze trends, and make smart, impactful decisions in any industry. 

 

 

 

Request Info
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2

Apply for the Graduate Certificate Program in Marketing Analytics and Brand Management

Make sure you have all the admissions requirements and complete your application to be ready for our next term! 

How To Apply

Next start term

Fall 2025

Deadline to apply

August 1

Start Your Degree

as soon as September 2, 2025.

Interested in the Graduate Certificate in Marketing Analytics and Brand Management?

Learn more and get started.

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